Our Values

Together we have built a reputable development company founded on the same principles my family embraced 100 years ago.

lucindale founder marcell russ leaning on fence smiling with his son
our values

We are down to earth

We are human. Our approach to each and every one of our projects is human-centric, so it's only fitting that’s how we’d approach business too. We pride ourselves on our approachable style, and value the rigour that true collaboration brings to every project. At the end of the day, we’re serious about what we do, but we very much enjoy a friendly laugh with everyone we meet on the journey.

our values

We embrace Sustainability

We place a strong emphasis on sustainability throughout the crucial planning and design phase of each project. A ‘whole of systems’ approach is undertaken to ensure that designs are constantly adapted and improved to enhance environmental, social, and economic outcomes.

a river running through a lush green forest
a close up of a green fern leaf

We spend time getting to understand a place and we create a real connection to the land and the history of the area. We work with the local environment and focus on the relationship between buildings, landscape, and the public realm. By responding to the natural environment, we create projects that are authentic and unique in the world.

reflection of trees on body of water